The closing of the transaction stays topic to customary circumstances and is anticipated to happen earlier than the tip of June 2024.

Chief government of Pernod Ricard Wyborowa and the Pernod Ricard Central and Jap Europe administration entity, mentioned: “The sale of Becherovka is a part of our energetic portfolio administration and we are going to stay targeted on our sturdy ambitions in Europe with a sharpened portfolio technique.”

The settlement may also embody possession of the model’s manufacturing amenities and customer heart in Karlovy Differ, Czech Republic.

Chief government of Maspex Group, Krzysztof Pawinski, mentioned: “Becherovka is a heritage model deeply rooted in native custom with nice progress potential. It’s our twenty first transaction general and the second deal within the spirits section – a class the place we see huge alternatives.”

Created in 1807, the unique recipe for Becherovka stays unchanged, combining roughly 20 herbs and spices. The model vary has just lately seen growth with the launch of low-abv flavoured Becherovka Lemond and Becherovka Unfiltered.